Google is the best and most popular search engine in the world and ranking your page high in Google should be your first priority to ensure the success of your business. However, Google change its search algorithm frequently and you need to update them. Here is 10 factors impact to SEO ranking in 2017 that you need to follow to ensure your high ranking in Google:
1. The Rise of Accelerated Mobile Pages (AMPs).
Most of the internet users’ access search engines via a mobile phone now. Google has identified this and so will other search engines. Hence, sites that have moved over to AMP protocol have already started gaining popularity on Google’s indexing.
Things do make sense. Sites with more than 8-10 seconds of loading time receive the least traffic and show maximum bounce rate. Whereas, if this period is 2-3 seconds, users tend to show more patience and wait around. With AMP, Google only wants to make content-first the essential criterion in 2017.
2. Mobile visitors increasing
Mobile accessibility has reshaped SEO over the past few years. Mobile search is growing at a rapid pace and isn’t showing any signs of slowing down in the future. Traffic distribution has been shifting away from desktop and moving towards mobile devices, and many websites are already getting the majority of their traffic from mobile devices. Mobile optimization is already extremely important in SEO strategies. However, it will prove to be mandatory in 2017.
3. Longer content is more preferred
Till date, search engines have stressed on information factor to index websites. However, people are becoming more impatient with “epic content.” Blame Snapchat or YouTube for it but the era of lengthy contents is diminishing.
Keeping things dense and posting a video instead is likely to trend in 2017. Visuals tend to enhance user experience and information gathering capacity of a person. Google is sure to notice this and make necessary modifications.
4. HTTPS will be an advantage
The recent declaration from Google places this in golden words. The HTTPs tag will help your site to rank and will have greater prominence over ones without it. Google says, “People feel safe when they see HTTPs beside the domain name. We want to respect it.”
Your site may have excellent content with all the technicalities maintained, but no HTTPs will keep you behind the mediocre ones. So, move your site to the secured domain and boost your SERP ranking.
5. Backlinks from Aged Domains
Did you know that using backlinks from aged domains are more powerful than links obtained from the newer ones? Yes, this is a tried, tested and proved.
Backlinks are used by Google for passing link juice as we discussed earlier and to show that there is another relevant or important site that has similar information. When a high domain authority site links to you, it does a lot more than people think. Brian Dean over at Backlinko analyzed over one million search results and the conclusion was that backlinks are still an important ranking factor.
Generally, a good sign is seeing that the number of referring domains linking to you is on an upwards trend. This means that over time you are getting more and more websites linking to you. And in fact, in the study that Brian did, the number of unique referring domains was the strongest correlation in the entire study. The websites that had more referring domains were the ones with higher rankings.
6. Social content may emerge as a new SEO strategy
When you search for a company in Google, its Facebook or Twitter page comes in the first two options. This shows a growing trend in users favouring social content more than the content on the company’s website.
This is sure to emerge as a new ranking technique in the upcoming years. So, focussing on your social posts along with your website’s SEO factors will definitely improve your chances of topping the charts.
7. Integration of machine learning may open new doors
With RankBrain, Google has paved the way for combining machine learning with webpage indexing. The new algorithm will identify a new word and take a guess about its meaning to search pages.
So, even if your webpage does not contain the word that a user has searched for, chances of him/her landing up in your site will increase. Expect Google and others to come up with more such machine learning updates which are likely to change the way SEO factors are now framed.
You may argue that everything is still in the hypothesis stage and things may not pan out as anticipated. But changes are coming and with improving technology and search patterns, they are likely to be more rapid. Be informed and remain logical. After all, the SEO game is all about staying ahead of your competition.
8. Voice Search is set to dominate
Microsoft has already declared that it has made the Cortana more human-like. Siri is not behind as well. So, all the searches now performed are likely to be more of that conversation pattern.
So, no longer will your page be searched based on “best Chinese food”. Expect things to change to “nearest Chinese restaurant serving the best Kung-Pao chicken”. In short, keywords are set to become more conversational.
9. Schema Markup
You have probably heard the crazy term “schema markup” or “structured markup” being thrown around the web. Schema markup is basically additional code that helps search engines such as Google deliver more and better data to visitors. Ever seen those stars next to a review in SERPs? Well, the stars are a result of schema markup. Schema markup means you can achieve special spots in SERPs as well as a dramatic increase in CTR.
10. Site wide Links
Site wide links are compressed enough to be counted as single links. This statement has been confirmed by Matt Cutts.